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Rising State at HBS Opts Out of Rat Race

Once there, the young scholar was on the fast track to success--international corporations sought him out for his marketing expertise, and he appeared on 60 minutes and Nightline because of his innovative approach to marketing.

But Albion says the success came with a price. He says he was unsatisfied and generally uninspired.

"People would ask me what I did and it would take me two seconds. 'I'm a prof. at Harvard Business School teaching marketing,'" he says.

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What's more, he says, he began to realize the truth in Lily Tomlin's now famous statement: 'The problem with the rat race is that even if you win, you are still a rat.'

"It all started to feel wrong," he told Fast Company magazine in January. "While my high-paying, high prestige job made me the envy of my neighbors, I could feel the life being sucked out of me."

Though he could feel the drain, Albion says its was difficult to break free from the money and status that tied him to Harvard and his professorship.

Opening His Eyes

But the real "wake-up call from hell" came in 1986 when he learned his mother had developed cancer.

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