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McCain Adviser Admits Campaign Mistakes

Schnur also took time yesterday to explain why he believes McCain appealed to voters.

He said that during the time when every candidate--Democratic and Republican--was trying to paint him or herself as the "Anti-Clinton," McCain "believed himself not only opposite of the incumbent president, but to the entire system of which the President is just a representative."

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"[He was] the anti-everyone," Schnur said of McCain. "But I never was behind it until it actually started to happen."

Schnur emphasized that it was when McCain departed from this ideology--when he became "just another politician" --that the campaign was irrevocably damaged.

"All the other times we were writing a new set of rules for politics," Shnur said. "When we lapsed into a conventional campaign...that's what cost him the nomination."

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