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Online Allure

Can the Coop and Online Booksellers Co-exist in a Crowded Marketplace?

And while many titles are offered at a considerable discount on search sites and online vendors, students are not guaranteed to save when they buy over the Internet.

Students taking Computer Science 124, for example, would receive the following message from UC Books: "Our recommendation: You save -5.85%. You pay $71.45, but the list price you would have paid is $67.50."

Customer service at some of these sites is also called into question by students who tell stories of paying for books that were delivered weeks late.

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David C. Castle '03, for example, ordered several books from Bigwords.com, but was not informed that books he had ordered were not in stock.

Of the ones that did arrive, "many books still took what I would call an inexcusably long period of time," Castle wrote in an e-mail message.

More Coop

At the MIT Coop, the response to the new competition seems to be going well. When asked if students were using the new price-matching service, Hendricks answered with energetic assent.

"I just did five in a row," she said.

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