Argument #1--For the resume junkies:

Every movement needs a leader (I'm certainly not going to do it) and, as we all know, every leadership position is another notch on your resume belt. Lose that last election? Have some free time on your hands? Imagine how impressed Goldman will be next year when they find out you've already driven a company to its knees.

Argument #2--For the preservation nuts:

This is your chance--the Wursthouse was gone before you even set foot on campus, you let the Tasty slip through your fingers, but now here it is, the chance to finally make your stand and save the Cambridge of the little guy. Not that Baskin-Robbins is exactly the Little Shoppe Around the Corner, but as an independent franchise operation that's been here for thirty years. It will do for the purposes of this argument. Do you really want Cambridge to turn into the Mall of America II? Do you really want to see the birth of the Bow Street Baby Gap? I didn't think so.

Argument #3--For the procrastinators:

For all of you who can't drag yourselves out of bed until after lunch, who need to finish that last game of Minesweeper before starting the paper you have due in two hours, who don't have time to buy anything, much less contemplate not buying things--well, you go ahead and just keep doing what you're doing.

Argument #4--For the "over-21" crowd: