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Recruiting Rainbow

In tight labor market, white-shoe firms woo underrepresented groups

BrassRing General Manager Lara L. Breuhn says being a diverse company in the growing international economy is crucial to a firm's success.

"I think that companies recognize the importance of recruiting minorities both in the values of a diverse workforce and the competitive advantage of the global marketplace," Breuhn says.

One of BrassRing Diversity's online competitors, experience.com, takes a different approach.

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According to experience.com's head recruiter, Coleman M. Brinckerhoff, the company's goal is "to be a complete career resource for college graduates and young professionals," regardless of race, ethnicity or sexual orientation.

Brinckerhoff, who has been recruiting for four years on an agency and corporate level, explains that in recruiting, experience--"what the individual brings to the table professionally"--is paramount.

"If you look at each and every candidate as an individual, a balanced and diverse workforce will come naturally," he says.

Student Focus

Aware of the corporate demand for diversity, Harvard students are not just attending recruiting events--they're also helping to plan them.

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