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Staying Afloat in Harvard Square

Harvard students arriving for the new school year came home to a different Square.

Over the summer, students lost one staple and gained another--literally.

The office supply store Staples moved in on JFK Street, while Express and Structure, standbys for students going clothes shopping, bowed out.

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The new Staples and a planned Sprint telephone store represent the continuing trend of gentrification in the Square--but as Express' departure shows, it's not just mom-and-pops that are leaving.

The bottom line is that, big or small, stores that want to make it in the cutthroat Harvard Square of today need a combination of an appealing product, good customer service, and an ample budget for rent.

Gone But Not Forgotten

Four weeks ago, as students were beginning to arrive and move in, the Express women's shop and Structure men's shop--both owned by Limited, Inc.-- vacated their space at One Brattle Square.

There was little fanfare for the stores' departure, which makes way for Club Monaco, described by the property owner as a line of Ralph Lauren clothing.

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