The ice cream trucks will now move down the East Coast, hitting the Baltimore/D.C. area before ending up in Miami. Ben & Jerry's is waging a similar campaign on the west coast, as well.
"It's great that Ben & Jerry's supports the Habitat program," said Daniel Droller '02, . "We're very grateful for their help."
Ben & Jerry's, a company whose mission statement includes dedication to philanthropy, has only recently combined forces with the Habitat community.
"This is our first nationwide activity together, but we share many goals, especially helping lower-income families find affordable housing," explained Betsy Ehrman, a spokesperson from the Varsity Group, a Washington, D.C.-based firm that represents Ben & Jerry's.
According to Delatorre, the tour has signed up hundreds of new Habitat volunteers at other college campuses including 600 at Rutgers University alone.
The festivities continue outside the Science Center today from 10 a.m. to 3 p.m., where Habitat will host an empty-pint quarter toss. Anyone who lands a coin in the middle container will win a free pint of Ben & Jerry's.