"Things that taste healthy usually don't taste good, but this is great," said Anne Sclater, a student at the Harvard Divinity School. "I like this product because I don't get enough protein in my diet since I don't eat meat."

Jenny K. Lantz, a fellow at the Kennedy School of Government's Council of World Leaders, said she liked the size and taste of the meal.

"Some American pies are too sweet, but this is just right," Lantz said.

In the past, students have approached the Coop with sales pitches dealing with Internet-related services, but according to Vieira, "Thong's was the first 'real product' that matched our sales."

"Thong came in and told me of his view for the product," he said. "We agreed that the Harvard student was a good niche for this product to meet."

Le's claim to fame may soon go beyond just fruity pies. He's also one of the original founders of MiniMeals, Inc. After approaching Cambridge-based Capital Management Consulting, Le received the resources for his functional foods venture and together they formed the new corporation.

"This product was intriguing because it actually tastes delicious and is good for you," MiniMeals' Bailey said. "It's not like a PowerBar that you just eat out of desperation or the Nutri-Grain bars where I don't find enough protein."