Advertisers scramble to gain attention in the issue due to its prominence.
"Advertisers fall over each other to get into this issue," Strahinich said. "It's probably every magazine's reason for doing a best list."
In addition, a dinner event featuring the winners is held every year to benefit a different charity. This year, the Doug Flutie Foundation for Autism will be the recipient of proceeds from the charity fund-raiser to be held on September 9 at the U.S. Courthouse. The event is open to all.
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