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A Counterculture City Catered to College Students

THE CITY & REGION

And just as the people flocking to the Square in 1974 are different from today's crowds, Cambridge has changed physically as well.

The Massachusetts Bay Transport Authority (MBTA) had a repair area--a place to store and repair buses, trains and streetcars--where the Kennedy School of Government currently sits.

McKinley, who lived in Kirkland House, remembers hearing from his room "a ton of noise and the trains screeching."

Because both the MBTA repair station and the corporate printing company of University Press were operational around the clock, the Square was home to several cafeterias--Hayes Bickford's and Waldorf's--which were open 24 hours a day.

By 1974, however, Sullivan says those around-the-clock industries in the Square began to fade and the restaurants where its laborers ate were going out of business too. University Press found a new home in Wilmington, and the T would soon be undergoing massive renovations as the red line's route was extended beyond Cambridge.

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The city of Cambridge was unsure about how to re-create the thriving commerce they knew in the 1960s.

While the City Council invited the Kennedy Foundation in 1965 to build the presidential library of John F. Kennedy '40 in Cambridge, by 1974, many of those councillors were having second thoughts.

The city wondered out loud whether they could afford another non-taxable development and "its attendant costs like traffic, parking and police protection," according to a Crimson article from the time.

The open invitation was eventually rescinded.

Eventually, the library was built on Columbia Point in Boston while the Kennedy School of Government was constructed at its present JFK Street location.

A College Town

Sullivan says that the early 1970s also brought a change in the retail base for many Cambridge stores.

Harvard Square, once a favorite shopping destination for Cambridge locals, was increasingly becoming the "magnet for college students all over New England," Sullivan says.

While today's Square is only home to the Loews and Brattle Street theaters, 25 years ago, Cambridge boasted nine commercial movie houses.

"With...a dozen or so college film societies...institute film festivals...Cambridge is in some sense a movie mecca, one of the biggest movie towns in the country," a 1974 Crimson article read.

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