"All of the sudden, the scandal's erupting, and we're seeing pictures of Chelsea," she said.
Stahl pointed to the acquisition of Clinton's dog, Buddy, as another way they helped promote a favorable impression.
"I mean, what picture says, 'What a great guy!' more than a guy and his drooling dog?" Stahl asked.
But holding up a copy of yesterday's New York Post, which had the headline "Chillary" emblazoned across the masthead, Stahl said the Clintons are not always able to keep up appearances.
The story reported that Hillary Clinton had not accompanied the president on his trip to Latin America this week because she was angry with him.
"Here, the New York Post has finally got the one time when their game faces weren't there," Stahl said.
Stahl closed her speech with a story about her early days at CBS News, where she said she was hired because of an affirmative action policy aimed at making gender ratios more equal.
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