"We are a local group of stores, not a chain," said Smith, who has been living in the Boston area for 25 years.
And to encourage locals to give Finagle A Bagel bagels a try, it has tried to use word-of-mouth advertising to get people excited about the product.
The store will employ 75 staffers and stay open from 6 a.m. to 12 a.m. Monday through Friday and from 6:30 a.m. to 12 a.m. on the weekend.