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Getting the Word Out

For research from T-Cells to trans-fatty acids, if it's Greek to you, then it's work for the HMS and HSPH press offices

"There is a vast interest in public health," Herman said. "It is a very personal subject and something people understand immediately."

Herman said that the office has stepped up efforts to communicate through its Web site, www.hsph.harvard.edu.

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For instance, the Office of Communications recently added a section to the HSPH Web site with background information on trans-fatty acids, a currently major topic in the debate on nutrition.

Walter C. Willett, Stare Professor of Epidemiology and Nutrition has long called attention to the risk from this harmful ingredient.

Part of the job for both offices is directing traffic--reporters are constantly calling them, needing an expert to comment in a particular field.

As the presidential campaign heats up--with healthcare reform a central issue--the HSPH Office of Communications expects its load of such calls to increase.

In-House Communication

While its role as a translation service of medicine to the public through the media is a significant one, according to Gibbons it is only a small part of HMS office's work. The office's chief role, according to him, is to produce internal communication for the school.

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