"The term [designated driving] is now in use thanks largely to Hollywood's depiction of designated drivers in the episodes we have worked on," Winsten said.
Since its media efforts began, the center has shifted its focus from year round programming against drunk driving to focusing on the holidays, when the problem is the greatest, Winsten said.
This is Clinton's eighth drunk driving public service announcement.
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"It has become a tradition for the U.S. president to do the announcement," Winsten said. "He's been very supportive of all of our campaigns, and we've worked closely with him."