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What's the Real Info?

Connie S. Kolman, director of human resources at the Cambridge Strategic Management Group, calls recommendations from current workers "a data point for sure."

Eileen M. Grabowski, a vice president of Morgan Stanley Dean Witter, agrees that it is very helpful. But both stressed that their companies do not discriminate against unconnected candidates.

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And Kolman says attending information sessions helps to prove a candidate's interest and enthusiasm in the company, although that is only a minor factor in the final evaluation.

Even when a company receives hundreds of resumes from a school, Grabowski says, recruiters can perceive the differences among them.

"I think even within a group of highly qualified people, some people stand out," she says.

Corporate Perks

Students may think the glossy brochures and jumbo shrimp are for their benefit, but the companies think they gain as much from these luxuries as the students.

Why does McKinsey & Co. hold its sessions at the posh and staid Loeb House? Why does Proctor and Gamble give every attendee a faux leather binder with calculator inside?

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