Audience members said the format of the show was a creative way to pass along information.

"It's a good way to present some interesting facts about Nike that I didn't know before," said Richard McCormack '01.

"Whoever organized this is really creative," said Katherine A. Murphy '01. "Putting Harvard students in the spotlight really drives the point home."

PSLM members said the fashion show marked a break from the group's traditional march-and-rally tactics.

"It's important to show that activism is not stuffy and academic," Monteleoni said. "It's real and can be invigorating."

Activists at other colleges and universities have used the concept of a fashion show before, including Brown University, Yale University, the University of California at Berkeley and the University of Wisconsin.

No Sweat originally scheduled the show for last week but postponed it due to rain. Organizers say they hope to use this format again in the future.

"As long as you get people who don't mind looking stupid, it's a great way to get students' attention, who will hopefully get the administration's attention," McKean said.