Though the packaging on the beer isreddish--close to the color Crimson--Finnegan saidthe color choice was strictly for marketingreasons.
"Red is the color that people are attractedto," he said.
But in the company's history, it did use theword "Crimson" on at least one occasion.
Among beers released in the company's 1898 linewas one called "$1000 Pure Beer Crimson label."
The beer has met immediate success, Finnegansaid.
Advertisement
By the end of the first year, Finnegan said heexpects to sell about 40,000 cases of the beer,which run around $5.00 for a six-pack