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CLAIMING THE NAME HARVARD

New Policy hopes to maintain integrity of name

"I do know there were some publications where it was turned down," Fineberg says.

"They weren't able to use the exact title they initially proposed, but it doesn't mean they can't identify themselves as being part of the Harvard Graduate School of Education, for example," he says.

The Newspaper Formerly Known as The Harvard Crimson?

Requests for using school names must go through the corresponding dean. Requests for using the name 'Harvard University' must go through the Provost's office.

Certain exceptions--such as using the name "Harvard" to refer to parts of Harvard College and student activities within the College and the Graduate School of Arts and Sciences--are built into the new policy.

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"Harvard, traditionally and historically, has just meant Harvard College," Wald says. As a result, organizations within the College need only turn to Dean of the College Harry R.Lewis '68 to seek approval for including 'Harvard' in their names, rather than going all the way to the Provost.

Current undergraduate activities are unlikely to be affected by the new policy.

"I would not anticipate that there would be a unilateral attempt to change the name of The Harvard Crimson," Wald says.

The Provost's office has also given blanket approval to certain organizations within Harvard, such as the Art Museums, which routinely use Harvard's name in joint catalogs with other museums.

Although all new requests to use Harvard's name will be subject to the new policy, even existing programs that use Harvard's name may be "subject to review," Wald says.

"But we don't anticipate that we'll do a full University-wide inventory," she adds.

"We're very committed to not making it administratively burdensome," Wald says.

Harvard TM

But while Harvard can legislate members of the University as it chooses, those outside the wall of Harvard Yard are not subject to the dictates of the Provost's office.

The policy only applies to internal use of the Harvard name. Outsiders who wish to license Harvard's name--a T-shirt printer, for example--must still pay royalties through the Office for Technology and Trademark Licensing.

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