Brown recalls both she and Rubin wanted to run the magazine and "charged into the process" of reinventing the publication.

Rubin says Fifteen Minutes, or F.M., first caught the attention of the Harvard community with its cover story: "Naming Names: Harvard's Cultural Elite." Modeled after Newsweek's 100 cultural elite, the editors put together a collection of prominent Harvard students.

"We sort of made fun of them," he says. "Literally everyone on campus read it."

Brown says the magazine had very few writers and that 1992 was "transitional."

The magazine began to gain a foothold the following year. Students now referred to the magazine as "F.M." Molly B. Confer '94, magazine editor, characterizes Fifteen Minutes in 1993 as "something between The Crimson and the Lampoon." That April, the magazine interviewed Mr. T.

Aesthetically, the magazine took on a more appealing look with the help of computer design tools.

"Design was a huge aspect," Confer recalls. "It added a lot to the content of the magazine."

With renewed popularity, Fifteen Minutes started to gain strength and independence from the daily paper. By 1994, the magazine had its own board and its own comp.

Natasha H. Leland '95, a magazine editor in 1994, says she thought it was "important to keep the [daily and the magazine] connected and in good relations."

However, as the magazine's constituency grew, so did its independence.

Leland recalls expanding the magazine by four pages and working with the staff to refine its image to resemble a professional weekend magazine like the New York Times Magazine. Leland remembers that "nobody read the What" and worked to expand Fifteen Minutes' strong Harvard readership.

"People talked about professors trying to get their hands on [Fifteen Minutes]," she says.

Fifteen Minutes honed in on students interests in 1995 when editors Elissa L. Gootman '96 and Young-Ho Yoon '96, tantalized readers with Scrutiny articles such as "Cyber Sex" and "Girls on Top: Women Undergraduate Organizations at Harvard." One student profile piece in April interviewed "Condom Man."

Yoon refined the look of the magazine with his design, and students enjoyed reading about sex, food and music.

In the late nineties, the magazine has undergone further redesigning. F.M. has continued to feature a range of journalism, from an investigative report on the smells of Harvard, "What the Funk," to Communism at Harvard, "The Red and the Crimson."

Last fall, The Crimson took the op-arts section out of Fifteen Minutes. The magazine continues to run 24 pages of culturally relevant articles, reviews and listings for students seeking a quick fix of pop culture and guidance on what, exactly, is to be done.