But is this enough?

Altering the University's name will surely be accompanied by the loss of the value associated with the name "Harvard."

It is popularly accepted that Harvard has the second best brand name recognition in the world, according to University Campaign Consultant Philip J. Parsons.

The first is none other than Coca Cola.

"Coca Cola is the key," Parsons says, pondering the issue.

Indeed, Coke is it!

Although this connection is probably intuitively apparent, let us explain.

It may be difficult to calculate the value of the Harvard name, but it may be easier to extrapolate that value from Coca Cola.

Further exploring the link between this carbonated beverage company and our institution of higher learning, we find that while we are a global university, Coca Cola (Stock Symbol KO) is a global corporation.

Both certainly have global brand-name recognition.

Coca Cola's total market value is $131 billion, according to data from its annual report.

Assuming that name-recognized corporations which rank second are valued at 85 percent of the value of the first-ranked corporation, we invoke the never-seen-before 85 percent rule.

We therefore postulate that the value inherent in Harvard's name is $115 billion.

Using the aforementioned highly sophisticated (arbitrary) formulaic procedure, the total estimated value of a gift to rename the University, given the scarcity of previous calculations of this nature, would be the $8 billion due to loss of donations combined with the total value of $115 billion inherent in the Harvard name, yielding a grand total of:

$123 billion.