Because Ticknor Lounge in Boylston Hall--the current location--will be going under construction next month, the blood drive must relocate.
"There's not going to be the open space we need [after the construction]," Rockwell said.
As a result, the Red Cross is looking to move to Sanders Theatre in Memorial Hall, Lowell Lecture Hall or possibly a House common room.
"Because the Houses are off the beaten path, moving to one of them could cause a decrease in student donations and an increase in...people coming off the street," Rockwell said.
LeBlond said that the location change will cause them to reconsider their publicity strategy.
"We're looking for new things to do due to the change in location, like possibly finding advertising space [in local publications]," he said.
Nick A. Rodriguez '01, a first-time blood donor, said that the publicity efforts had contributed to his decision to go.
"A couple people I knew told me to go, and there were signs all over the place," he said