Reiner said that the weight of the campaign's plan lies in the quality child care.

"The problem isn't finding quality people, they're all there boxing groceries, because it pays more," he said. "[But] we have the worst child care of any nation in the industrial world."

Reiner added that resolving problems related to this issue will heavily depending on "money, money...there is no substitute for money."

To solve the need for money, Reiner said he plans to turn toward citizens, corporations, private investors and state coffers and to propose plans to redirect tax dollars.

"Take people like Bill Gates for example, who aren't doing a goddamn thing--let's put the money someplace where it'll do something," he said.

Reiner said that the main goal of his program is really to educate the public on the issues.

"We're not mandating anything--we're not telling people how to raise their children, we're just giving them the access to the information," Reiner said.

Audience members expressed mixed reactions to Reiner's address.

"[His idea] seems like a good idea, but I'm not so sure about putting so much emphasis on the zero to three years, I think that people have the ability to overcome and create their own destinies," said Dan E. Kim '00.

Matt C. Warburton '00 said he "liked the way that he brought in scientific basis to the big social issue."