Bhattacharya said he agreed the store's hours would be a big draw.

"The 24 hours is nice because there isn't anyplace else in the square that's open that late," he said.

Poential concern about the safety of walking to the new location at night does not seem to be an issue, Ferrara said, citing an increase in business at night versus the day.

Ferrara also said that while the new location may be farther from the houses, it is closer to the Business School and the Kennedy School.

According to Joseph M. Welch, an employee at Gnomon Copy on Mass Ave across from the Yard, business has picked up since Kinko's move.

"I would say about five out of 20 customers come from the new Kinko's," Welch said. "They say it's a nice place and everything but the prices are a little out of whack."

"I wouldn't think their new location would hurt [Gnomon's] business unless they went crazy and started offering copies for two cents or something," he added.

Kinko's closer proximity to the Post Office will be helpful to members of the Cambridge community, Ferrara said.

Non-students will also benefit from Kinko's ability to offer validated parking, he said.

Any new space, Ferrara said, would be better than the old one.

"Before we were spread across 13 and 17 Dunster Street," Ferrara said. "It was out the door, around the block and up two flights of stairs. Now we're all under one roof.