The athletes like the fact that more of their games are being televised, Martins said.

"It's good for parents that can't come [to the games]," he said.

Martins added that he doesn't think that TV exposure hurts play.

"We know we're on TV and it's kind of neat, but I don't think it affects players," he said.

Jackman said the increased exposure is a boost to the athlete recruiting process.

"Recruiting is a real battle," Jackman said. "The exposure that television gives us is helpful."

Furthermore, Jackman said that the cameras should increase student support for the various sports teams.

"I hope at a game like Saturday night [when Harvard's men's hockey team will play Brown on ESPN2] it will increase student turnout," he said. "They'll come out and show enthusiasm. They'll want to be on TV. This could be the catalyst to keep enthusiasm going all season."

But not everyone in the athletic department was as positive about the television exposure as was Jackman.

"We probably have mixed feelings," said Henry. "I guess it's great for alumni who can't come to the games, but I don't know if it's a driving force for us. It's certainly an expensive venture," she continued. "There are more productive ways to spend our money.