He said he plans to continue the publication after graduation. "This is a full-time job," he said.

Shapiro said women comprise one-third of the editorial staff and also hold positions in business and design.

"Female staff give the woman's perspective," he said.

Amelia H. Kaplan '96, who works in editorial and marketing, is one of the ten women on the staff.

"A couple of us do editorial. A woman heads design," she said. "We're here to give the alternative viewpoint-to keep things in check."

Kaplan said she believes Inside Edge is focusing on a section of the male society no other magazine has successfully reached.

"I think this is a whole segment of the population," she said. "The marketing is there. We're trying it out."

Shapiro said he is confident Inside Edge will meet the long-neglected need for a young men's magazine.

"This is a totally consumer-driven magazine," he said. "It is not published by 50-year-old people talking down to young America.