DiCenso attributes Pinocchio's success to thistype of customer-first attitude.

When DiCenso and his partner purchasedPinocchio's in 1984, the restaurant--like othersin Harvard Square--had fallen on hard times due toa tough economy and construction on the Red Linethrough the Square.

It was then that Pinocchio's made it a point tocater to the students.

Pinocchio's strived to make "them feelcomfortable when they were far away from homebesides serving good pizza and subs," DiCensosaid.

The owner said he didn't have any timetable forthe introduction of a delivery service.

If he goes ahead with a delivery service, hesaid it is unlikely that the prices at therestaurant would change. Instead, he said he mayadd a two dollar delivery charge