"The luster that surrounds The Game is no longer there. It is no longer a Yale social event," he said. "Most Division I-AA teams have seen a decrease in attendance."

Despite that decline, The Game still promises to be a significant money-raiser for the Athletic Department. Officials, however, would not predict what the gate receipts will be.

"I don't think we publish that," said one department representative.

Toland, who handles many of the department's business operations, would not estimate the total revenue from The Game, which includes program sales, concession profits and ticket sales.

Toland also declined to disclose what percentage of the concession Harvard receives from the vendors.

"You can figure it out for yourself," he said.

According to figures obtained by The Crimson, ticket sales will total approximately $437,000.

As visiting team, Yale is entitled to 40 percent of the sales, or $175,000, leaving Harvard with more than $262,000, excluding concessions.

Toland said all of the money gained from The Game flows back into the budget of the athletic department.

According to Carey, whether The Game makes a profit or not, this year's game will continue a new tradition.

"We haven't had a sell-out for years."