Whether the name has actually sold more boxes is another question. "[If] it's helped any or not, I don't know," he admits.

Elias P. Coulouras, manager of the Harvard Garden restaurant in Boston, says that the eatery's name was chosen in honor of the University.

"It was an Ivy League school that had been there for hundreds of years--that shows it's stable," he said. "It sounded like a prestigious name."

But has it brought in the customers? Well, Coulouras says that while the restaurant is sometimes mistaken for a florist's, it's never mistaken for an official Harvard establishment.

"If it was in Cambridge, the name would probably help to sell," he says.

Would it? Harvard House of Pizza, like Harvard Folding Box Company and Harvard Garden, was named after the school. However, it is located in Cambridge.

"It was named after the area," said manager George M. Ahladianakis.

Ahladianakis says that the restaurant draws in a lot of undergraduate customers. But he says he thinks that its success is the result less of name and more of location--the House is about five minutes away from the Quad, a perfect escape for hungry students tired of Scandinavian style vegetables and fresh brown brisket.

So, is there any magic that goes along with the Harvard name? No one seems to know for sure.

Nonetheless, the list of Harvard places goes on and on. Besides the examples already listed, there's also the Harvard Book Store, the Harvard Shop, the Harvard-Epworth United Methodist Church, the Harvard Bakery, Harvard Ceramics and Harvard Pastry, just to mention a few.

One thing is sure--John Harvard's legacy will not be forgotten. As one student T-shirt reads, "It's a tough world--but somebody's got to own it."