"We want to protect the name from misuse,"Scott said. "You can imagine the possibilities. Onashtrays, for example, or on the seats of pants.But we're not going to stop its use when money canbe made."
The University will also be looking out for"bootleged" Harvard insignia on T-shirts at otheruniversities, including the common "HarvardUniversity, the Something University of theNortheast" design.
"Harvard is the brand name for the highestcaliber education," Kent said. "I don't want tooffend Yale or any other of your archrivals, butthey [make the T-shirts] because of that."
Despite the strict new policy on trademarks,Struss said the University has not had muchtrouble when it has confronted manufacturersviolating the trademark rules.
"We've had very good luck so far," said Struss,adding that Harvard has inspectors looking forillegal items throughout the country. "When wefind people printing without a license, we askthem to stop or to take a license."
Struss said that Harvard undergraduates andtheir organizations are not exempt from thetrademark policy. According to the University'spolicy, these groups must contact Harvard StudentAgencies and produce the Harvard-affiliated goodsthrough an authorized manufacturer in the Bostonarea