"My first line of argument is that Harvard isthe greatest university in the world," Malkinsays. "If anyone's interested in education,Harvard is a logical place to help."

Monrad says he takes a similar approach. "Ifeel that Harvard's the leader--Harvard sets thestandard for education in the world," he says.

And, at least according to Whitney, thatstrategy has paid off. Whitney, an annualcontributor to the Harvard College Fund, says hedoes so because he remembers his time at theUniversity fondly.

"You have an enormous loyalty to an institutionwhere you spent such formative years of yourlife," Whitney says.

As Glimp says, "You like being involved insomething you see making a difference. Everybodylikes working with a winner."

Next Week: The give and take of alumnigiving--Harvard's Alumni Association.