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Radio Station Confronts Decline in Ad Revenues

WHRB Reduces Sports Coverage

The station must file its budget with theoffice of Dean of Students Archie C. Epps III byOctober 17.

WHRB finished preparing its budget last week,but it has yet to submit it to Epps's office.

Epps said yesterday that he was not aware ofthe station's difficulties. In the past, hisoffice has helped the station appeal toadvertisers, Epps said.

Finkelstein said that diminished sportsbroadcasting will be the only immediate effect ofthe financial difficulties. The on-the-roadbasketball coverage lost money last year, shesaid.

"Things run in cycles. We've been cuttingcorners, lately," Finklestein said.

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Coverage of away games in particular has becomeincreasingly expensive because of rising telephonecosts, said John P. Toohey '87, a member of thestation's sports department. A $400 deposit wasrequired to obtain a telephone line for one awayhockey game last year, Toohey said.

John P. Reardon '60, Harvard's director ofathletics, said he had not heard of any agreementbetween Kelly communications and an outside radiostation to broadcast Harvard hockey. In the past,such an agreement had never been made without hisknowledge, Reardon said

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