"It was a huge turning point in Lampoon history. Suddenly we had hundreds of thousands of readers rather than several thousand." Cerl says, adding that the club received national media exposure for the parodies.

"It was a major change, the organization went from being a small, inward looking club concerned with social commentary in the late 50's to being a mass media publication."

Parodies continued to be a main focus of Lampy attention in the late 60's with the publication of Time, Life, and Playboy issues.

It was work done on the Lampoon during this era that inspired Henry Beard '67 and Doug Kenney '67 to start the National Lampoon in 1970.

"The success of the Lampoon parodies made it seem possible that something like this could be done more regularly," says Beard.

The formation of the Nations Lampoon started the parent Harvard organization on the road to millionaire status.

Before the national humor magazine started, the magazine had "been in fairly serious danger of no, bring around, living a land o mouth existence," Card says.

"For a number of years the licensing fees from the National Lampoon were like the fingers in the dike, saving the Harvard Lampoon adds.

Current Lampoon treasure Robert M. Neer '86 says ties magazine's ties to its national offspring "became especially lucrative during the run of the National Lampoon's Annual House, giving us an endowment of considerably more than, million dollars".

Neer says the Lampoon's recent publication of people and News week perodies also contributed to the magazine's high financial standing.

IN ADDITION to becoming a millionaire, publication in the last decade, the Lampoon has changed from an all-male institutions to one which has recently had two female presidents.

Pointing out that the Lampoon staff is now 25 percent female, current President Lauren M.MacMullen '86 says the increased number of women on the Lampoon in recent years has toned down traditional Lampoon sexism.

"Iet's hope we've had a subtle influence," she says.

"Before the comp was reminiscent of boot camp and the Castle certainly had a boy's club feeling of machismo," says former President Brien Mc Cormack '77.

But he rejects the stereotype of the Lampoon as an elite social institution, an image promoted in a recent feature in Vanity Fair, "Clearly," he says in recent to the article "the cover price of success is two dollars."