Butler offers the male's point of view, "Most other schools around here are coed, and Wellesley is well-known and a good school."

"They are a big part of our social life," says Deborah Y. Kim, president of ZA, a Wellesley literary society which also regularly sponsors social events.

She adds that B-School men are not the club's only avenue of social activity.

The "demeaning" ad aside, Flannery says she has "no problem with the dating link between HBS and Wellesley."

"Both men and women get bored with studying cases and talking about business," she says. "It's great to talk to people who aren't from here."

She adds that meeting people from outside the B-School is a lot easier for men than for women. "There's a whole population of women (at Wellesley) who are sitting there and are interested in having men to meet," she says.

Ginger L. Howard, president of the Wellesley Students Association agrees, "HBS men need the opportunity to invite women from any place in the area." She adds that women comprise only about a quarter of the B-School's student body and that many B-Schoolers are already either married or engaged.

HBS women see Wellesley women as competition and "bitch about" inviting Wellesley women to parties and other events, Butler says, so he wasn't surprised by their reaction.

But the only reason he could find for the Date Match's failure on the Wellesley side was skepticism. "It's not a common way to meet people here," he says. "Maybe we're just a little before out time...they laughed at Christopher Columbus!"