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Three American Magazines

SOLDIER OF FORTUNE, monthly, $2.25, published by Omega Group Limited.

In short, Easyriders is consistently accessible. Another passage from the magazine's James Reston, Spider: "I'm about to pay my taxes, folks, so I'll strap another one on ya. The Feds just gave a professor $100,000 to figure out how pigeons remember things. Shit, I've always wanted to know that--haven't you?"

TIME--weekly, $1,25, published by Time, Inc.

Once a week, Time covers the world. Colorfully.

Color is a commandment taken literally by the seasoned corps of hardnosed reporters that hold high the Henry Luce standard. The June 16 issue, for example, includes in its lead story the following information: Ted Kennedy travelled in a "long, black Lincoln Continental" wearing a "diplomat's dark blue suit." He made his decision to stay in the presidential race "after several hours of discussion with a break for sandwiches.

An accompanying piece about the president's Republican rivals catches Ronald Reagan and Gerald Ford "stroll(ing) out of their meeting near the 13th hole of the Thunderbird Country Club in Palm Springs..." Ford, always a clothes horse, was "smiling and relaxed in a blue blazer and beige slacks," A story on ghetto problems discusses a "black former newpaper publisher in a gray pinstripe suit." The "People" section of this weekly reveals that when Idi Amin walks down the strets of Saudi Arabia "he wears the shapeless white thobe gown and ghutra headcloth."

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Beyond their prismatic gift for tint and shading the editors of Time have a real talent for discovering anguish. the illustrating example abounds--a teaser for the cover story on "Help--Teachers Can't Teach" tells of one teacher who "suffered a literal case of 'teacher burnout." Returning from lunch one day, he found flames leaping from his classroom window." Another mother despairs, "How do you tell your chid that contrary to what the teacher says, pin and pen are not homonyms?" But virtue lives on in some corners. One teacher "scrubs the desks in her classroom herself and sweeps the floors three times each day. Says she: 'Kids sense the order, and they like it. They behave differently in a clean classroom."

Time delights in the story behind the story. Maddened by a putdown from Joan Kennedy but under orders not to respond, "Rosalynn Cater's anger vibrated through the White House corridors" only to show up on the Time Inc. seismograph. And the talent for summation almost overwhelms. When voters told pollsters that they wouldn't support Jimmy Carter in November, "their mood was captured by Roy Brown, a food company executive in Fort Lee, N.J., who declared: 'We need a change. anything would be better than four more years of Jimmy Carter."

Each week, the last page of the magazine features the "Time Essay." This week, Frank Trippett used the space to discuss "The Human Need to Break Records." Pointing to gigantic games of musical chairs and quick consumption of jalapeno peppers a proof, Trippett concludes,"Only humans striving for more than mere survival have elaborated competitiveness into the cultural imperative that it is . The obsession with setting records is finally inextricable from the human determination to rise above the past." Consider, in closing, another Trippett observation, "The act of dying," he says, "is one of the very few human activities that do not stir up competitive fever among people."

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