Though the magazine is only semi-attached to the Associated Harvard Alumni, this official alumni organization did help bail the Bulletin out of the libel suit. The Bulletin is no longer a virgin in its relations with the University either. It occupies Wads-worth House (the small yellow, frame building next to Lehman allH) rent-free.

Bethell still has the right to publish anything he wants in the Bulletin, but at the same time he has access to plenty of free help from both the alumni and the Administration. He meets every two weeks with the directors of the Bulletin--six alumni who are all prominent authors or publishers and who act as advisors, with the ultimate responsibility for business decisions like hiring and firing the editor. The Bulletin staff also includes under the amorphous heading "Editorial Committee" two liaison men with the University -- one in President Pusey's office and the other in Dean Ford's.

One of every three Harvard alumni subscribes to the Bulletin. There's an axiom that another third are lost causes -- completely uninterested in the University--and that the other third are on the borderline--they could be wooed if only someone would. Not surprisingly, Bethell is hatching plans for a large-scale subscription drive which will start this spring. He plans to mail surveys to all alumni, hoping to find why those who don't subscribe don't. He also wants to boost the Bulletin's paltry advertising revenue, using information from the survey to make the magazine look attractive to a wide range of advertisers.

With fatter coffers, the Bulletin could afford to pay its contributors, who now write with no more reward than seeing their byline in print. Eventually Bethell would like to expand the staff if his advertising drive succeeds.

Bethell's aggressive professionalism is based on the conviction that every well-edited, attractive magazine is the Bulletin's natural rival for the subscriber's dollar, and that the Bulletin must match their general interest to stay afloat financially. Others (his two editorial assistants for instance) see the competition nearer to home in a publication named Harvard Today.

Harvard Today is published twice a year and mailed free to everyone connected with University--alumni of the college and all graduate schools, parents, faculty, and former faculty (the Bulletin is officially the magazine for College alumni only). "We're a kept magazine, the Bulletin is not," says William Bentick-Smith '37, assistant to President Pusey and editor of Harvard Today. The $20,000 tab for each issue is picked up by the Harvard Fund, the University's official money-raising arm.

But Harvard Today is not as "kept" as it once was. "The magazine was started to warm people up to giving money to Harvard College," its man