-Third, a view of the campaign not as pursuit of the Presidency, but rather as a conservative crusade. It was largely for the sake of the cause that Goldwater decided to run. Thus he continually snubbed those who wanted to see him President-the politicians-and favored those who held the conservative banner foremost.

But the 1964 campaign was not at all that simple. Many of the most effective Republican politicians also regarded the campaign as a crusade. Certainly Shaddeg and White did. Nor can any book claim to tell the full story while shrugging off Kennedy's assassination, the Republican primaries, and the political polish of LBJ, as this one does.

Apres lui...?

And what about the future of Barry Goldwater? He has already announced that he will seek the Senate in 1968. Did the campaign change him? Equally important, what about the political forces that won Goldwater the nomination? Do they still own some allegiance to their fallen champion?

All these questions Shaddeg leaves unanswered, and unasked.

Yet by describing the If there is a message of more lasting significances in Shaddeg's book, it may be this: to become President, a non-war hero must not only want victory: he must lust after it. Kennedy, Roosevelt, Truman in '48, all drove themselves relentlessly. Johnson, as we all know, was and is a man obsessed. Goldwater was obsessed too, but with his fuzzy Conservatism and his supposed enemies in the GOP, not with the Presidency