Perhaps good reporting is the reason, above all other reasons, why the Newsmagazine has come to occupy such a high place in the brain and heart of the nation.

For the Newsmagazine has, as grist for its weekly mill, all that has been found out by all the world's good reporters. Sometimes these good reporters are TIME's own correspondents or legmen. Sometimes they work for one of the great Press Associations. Sometimes they are obscure people whose nuggets have been buried on page 10 of some little-read publication. Sometimes they are men and women in TIME's home-office, who--at one end of a wire--probe a reporter three hundred or three thousand miles away until a few confused facts become a well-ordered, living story.

The world is the good reporter's hunting ground. No man can tell where a nose for news may pick up the scent. Stories may break in the White House, the Holland tunnel, the Balkans, the South Pole. Number 10 Downing Street, or 1913 Central Avenue, South Bend.

No man can anticipate TIME's stories. The Newsmagazine is as unpredictable as the warring, struggling, creating, cock-eyed human race, whose historian it is. Only this is certain...

In today's world the true adventures of your fellow humans, gathered and told by good reporters, make more absorbing reading than anything in the world of make-believe.

This is one of a series of advertisements in which the Editors of TIME hope to give College Students a clearer picture of the world of news-gathering, news-writing, and news-reading--and the part TIME plays in helping you to grasp measure, and use the history of your lifetime as you live the story of your life.