Chevrolet announces this year Master de luxe Models, strongly emphasizing beauty and style, and New Standard Models, featuring high-powered performance with economy.

Mechanically, the two models have many important improvements in construction and design. Both engines have an original system of high-pressure jets supplying oil to connecting rod bearings, electro-plated pistons, heavier crankshafts, improved knee-action, and other new features contributing to better performance, smoothness, and economy. Newly designed clutches, more effective brakes, stiffer frames and other advances in design give greater ease of operation, increased durability and a better ride.

Visually, the Master Six differs radically from former models. The V-radiator is narrower and more sloping, the unit fenders are highly contoured in their streamlining, and the windshield not only slopes back steeply, but it also is slightly V-shaped, causing all the forepart of the car to flow smoothly into the body. Bumper, radiator grille, horizontal hood louvres, running board pattern, fittings and spare tire mountings are all new in design. There are also important improvements in body comfort and spaciousness. The wheel-base has been increased to 113 inches, and an even greater increase in body space has been gained by moving the engine forward and lowering the floor level.

The New Standard models have a new engine with 23 per cent more horse-power, and an improved chassis frame. The bodies have been made more spacious, and all closed models have flat floors in the rear compartment, eliminating the ridge which formerly existed. Redesigned dials, behind concave glass that eliminates reflection and promotes visibility, are mounted in an improved instrument board with walnut-grained panels. The new engine is of the same displacement as the 1934 Master models, but incorporates new improvements. The brakes have been made more powerful to match the gain in engine power.

But Chevrolet's special feature for this year is to be found only in the Fisher bodies of the Master De Luxe models. It is called the "Turret Top." This top consists of a single sheet of heavily insulated seamless steel which extends from the top of the windshield well down below the level of the rear window and which is welded to the sides of the body, and heavily reenforced by bows of steel. The special construction of this "turret top" protects driver and passengers from weather discomforts, outside shock, engine and body noises, and eliminates roof leakage. These tops also feature an improved no-draft ventilation which practically does away with wind whistle.

Auburn

This year Auburn presents a new model; the Torpedo Type Speedster. With stainless steel exhaust pipes raking the hood and attractive racing car lines this car is certified to go more than a hundred miles an hour. The regular models are similar to last year, with improvements in riding comfort and a quieter motor. All models have Dual-Ratio control.

Buick

Avoiding the extremes in body lines of many new cars, the Buick makes its appeal to those of more conservative tastes. Though it offers no radical changes, this car continues to uphold its tradition of dependability and conservatism.

Cadillac

Feeling, evidently thoroughly satisfied with last year's model, the Cadillac people have made a few streamline changes only in their new car. Refinement and exclusiveness is still their motto.

Chrysler

The Airflow model, with a more recognizable radiator, continues. An Airstream Chrysler, which is mostly a compromise between the former and the ordinary car, is also available. Both are said to have easier steering, greater roominess, and a more silent transmission. Both models have a now device for easier shifting.

De Soto

As in the past, the De Soto is the Chrysler's little brother, appearing in both Airflow and Airstream form. With the exception of smaller size, less horse-power, a slightly rounded hood, and no change in transmission, it is much the same as its big brother.