The first test of any job is, of course, the standing and reputation of the concern. If a firm has been doing business over a period of years; if it is sound; if it enjoys a good reputation, preferably if it is nationally known, or at least is familiar to the people who are its legitimate prospects; if it has for some years been putting out satisfactory products, it meets this first test.

Many of the smaller fly-by-night companies whose names are take-offs or whose business methods are modeled on the older and more established firms, should be avoided.

The second test I have called the policy question. If an established concern has been selling over a period of years in a particular manner, or to a particular group of consumers: has sold successfully, and has employed salesmen who have enjoyed prosperity during their employment, the job, moos with the second test. If a concern has been marketing through the retail trade and suddenly decides that it is going after its prospects on a direct consumer basis the success of that venture is problematical. If a concern that is little known is trying to market, its products direct and has not demonstrated that the products can be marketed in this way, if should distinctly be avoided.

What is the Utility

The third test is one which may be called consumer value and consumer utility. It will probably be true that if an established, well-rated concern has been selling over a period of years to a market which has favorably reacted to the presentation of its goods, that those same goods will offer a high degree of consumer value and utility, otherwise they would not have endured. This test, however, must be made. The goods that are offered must be offered at a fair price, and by a fair price I mean one that is not inconsistent with the value which they can give. They must represent also a utility as it seems to be much more difficult to approach a prospect and talk value without being able to demonstrate utility in a high degree.

Any job which meets--these three tests will probably be a good one for the average good man. If the policies of the company are established; if men have been making money, the probabilities are that other men will continue to make money, and that over a period of years salaries will average well. It must be borne in mind, of course, that on all such jobs men will have to do considerable hard work. They will have to out in hours. If it is a direct selling job, they will have to ring door bells and ring them consistently and persistently throughout the summer.

The majority of concerns set a definite standard as to the number of hours a man should put in, based on their experience. They have definitely found that a man can work a certain number of hours, and spend them profitably.

Three concerns which have been notably successful in this field and meet all of these tests are: The Fuller Brush Company, The Real Silk Hosiery Company, and the Aluminum Cooking Utensil Company, the latter manufacturers and distributors of "Wear Ever." A number of men have gone with these companies each summer and have been successful. These companies will again this summer be looking for men.

There are doubtless other concerns which are equally good, but these three are mentioned as being specific cases that afford men a particularly good opportunity