For a hypnotic aroma of freshly-made soaps, haircare, skin care, and bath products in the Square, enter Lush, set to open this week at 31 JFK St.

Piles of soaps in bright colors bear names such as “sea vegetable,” “rock star,” and “emperor of ice cream.”

What look like bakery-fresh cakes coated in mouth-watering icing instead bear signs for the names of soaps.

The store specializes in freshness. Every product bears a tag with a picture of the maker, along with an expiration date.

Some of the products are so fresh that they are refrigerated in the store or are kept in a freezer.

“That’s what makes the products totally different and totally amazing,” said store manager Liz Correale, 24.

All of the soaps can also be custom-cut for a desired price or size.

At Lush, the “sex bomb” is a bath salt for five dollars that is colored a mixture of bright pink and purple.

Nearby are large rectangular “jelly soaps” that resemble large mounds of jello.

“We want customers to play,” said Correale.

On the wall, a sign reads, “Have fun. This is an adult candy store.”

Lush also has a branch on Newbury Street in Boston, which has been open for two and half years.