In a stunning news development, the Boston Garden is back!
Score one against the establishment. Good riddance, corporate world. Don’t let the garage door hit your Benz on the way out.
Now that Boston’s FleetCenter—the antiseptic home of the NBA’s Celtics—has taken the name of the beloved, parquet-floored “Garden” that it replaced in 1995, basketball traditionalists are obliged once again to sleep peacefully.
Right?
Right??
No.
There’s something way, waaay cooler at work.
Arena officials are not responsible for the populist ingenuity of this Monday past.
Drew Curtis, a Kentucky native, brought back the “Boston Garden” designation for one day with a couple grand from his own pocket—and a winning bid on eBay.
“After several less than appropriate name choices from Drew,” the FleetCenter’s official website reads, “the approved name selection was one we could all agree on.”
Before we move on, might I remind you that I have not made any of this up?
“The idea,” says Kerry L. Konrad ’79, a Manhattan attorney who inherited Curtis’ responsibility on Tuesday, “is sort of funnier than the reality.”
I beg your pardon, Mr. Konrad, but the reality is pretty freaking awesome.
Let me explain.
Ever since Bank of America bought out FleetBoston Financial last year, the FleetCenter naming rights contract has been obsolete.
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AoTW: John Cole