Move over Redline, its time to party Crimson.

At Harvard’s future on-campus pub, wine and cheese gatherings, DJ-ed dance nights, and Harvard’s very own labeled brew will be available to students just steps from the Yard.

Already months in the making, an on-campus pub catering to undergraduates is slated to open next fall. And as planning begins in earnest, broad ideas are emerging about the shape and scope of Harvard’s latest answer to improving social life for its undergraduates.

The Million Dollar Question: What Is This Pub Going to Look Like?

With the recent grant from the Office of the President to fund social space renovations, plans for a permanent pub in Loker Commons have moved ahead.

Zachary A Corker ’04, who was hired this year as project manager of Loker Commons planning and program development, says that support for pub nights this year and the plans for permanent space is strong among students.

“The pub rage has been consistent,” he says, sitting in his new Apley Court office.

But in order for the pub to be popular in the long term and the construction to be worth the money that the College has dished out, careful planning needs to be done first, Corker says.

Though the specific aesthetics of the pub have not been solidified, planners have considered ideas ranging from student-drawn murals to kitschy photographs to Ivy League banners.

“Most importantly, we want the pub to have character,” Corker says. “We want to get rid of the staleness of Loker Commons right now.”

In discussion groups with students last week, Corker mentioned the possibility of having a separate club room that could be rented out for private parties, which would complement the main lounge area.

The College is using Office dA, an architecture and urban design firm in Boston, for the design feasibility study, which is slated to be completed by December, according to Associate Dean of the College Judith H. Kidd.

“I envision something old-school, John Harvard’s-like, to match the decor of Memorial Hall and Annenberg and also to conjure up the specter of the old Harvard Union—now the Barker Center for the Humanities,” ruminates Kathleen E. McKee ’06, who participated in the discussion groups.

“Think big fire places, Teddy Roosevelt’s stuffed trophies on the walls, statues,” she said.

Two alumni who founded a local brewery have also agreed to create an independent Harvard label for a beer to be served at the Pub, Corker says, adding that seniors will be able to taste test different beers beginning this winter to choose the future “Harvard beer.”