Nearly 50 Harvard College and Summer School students rallied in Harvard Square Saturday, calling on Coca-Cola to provide comprehensive health care—including HIV and AIDS treatments—to the corporation’s African employees.

Student protesters marched across Harvard Yard to the Square’s Pit area, carrying a 25-foot inflatable Coke bottle labeled “Stop Medical Apartheid” and chanting “Coke’s greed kills! AIDS drugs for Africa!”

“In the United States, we wouldn’t put up with a company that exploited its workforce without providing health care coverage. Why do we accept such scenarios abroad?” said Jia Han ’05, a member of the Harvard AIDS Coalition (HAC) who spoke at the rally.

“We need to hold companies accountable to their workforces, and that includes not only dispensing condoms to employees but taking responsibility for those who are infected,” Han said.

HAC joined up with several international AIDS activist groups to demand that Coke provide all workers with a pledge of non-discrimination, AIDS awareness and prevention programs, confidential voluntary counseling and testing and treatment, care and support for affected and infected employees and their dependents.

The international Student Global AIDS Campaign (SGAC), the Harvard-founded international parent organization of the Harvard AIDS Coalition, has instructed its campus chapters to call for a divestment from Coke, and HAC intends to call on Harvard to divest, said Florence T. Twu ’05, a rally organizer.

At Saturday’s demonstration, organizers distributed literature to Summer School students on how to organize divestment campaign at their own high schools and colleges.

Since the spring, the AIDS activist group ACT UP has called for Coke, which is the largest employer in Africa, to extend coverage of HIV and AIDS treatments to its African employees. In April, ACT UP’s New York branch held a demonstration outside a Coke shareholders meeting, and since then other activist groups, including SGAC, have teamed up with ACT UP to pressure Coke.

The Saturday demonstration was the first time that HAC had co-sponsored an event with ACT UP. While HAC and SGAC have previously used more traditional activist strategies, such as conventional rallies and letter-writing campaigns to members of Congress, ACT UP is known for its radical and unconventional direct action protest methods and its signature slogan, “Silence = Death.”

Their partnership with ACT UP on the Coke issue may signal a more radical future for HAC and SGAC. One HAC member said a shift to a more radical grass roots campaign would be good for the organization.

Activists are targeting Coke because of its size—as Africa’s largest private sector employer, the corporation employs 100,000 workers who bottle and distribute Coke products under exclusive licensing agreements in Africa—and because it is a major global corporation with an internationally recognized image.

Recently, the gold company Anglo Gold and the diamond company DeBeers have extended health care for their employees in Africa to include coverage of HIV and AIDS treatments.

In June 2001, the Coca-Cola Foundation and the United Nations Joint Programme on AIDS announced an agreement to provide HIV and AIDS resources to people directly employed by Coca-Cola, but the agreement did not include the same resources for the many Africans who work in factories that bottle Coca-Cola products.

Africa is soon to be Coke’s most profitable geographic sector, with the continent making the corporation $620 million last year, for a 41 percent profit margin, Twu said, citing Coke corporate reports. The estimated cost of providing the extended health care, according to Coke’s analysis, would be less than 1 percent of its African earnings, she said.

“Coke’s own economic analysis confirms that the company can easily afford the cost of providing AIDS treatment to its laborers,” Han said.