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Rising State at HBS Opts Out of Rat Race

At the end of Mark S. Albion's '73 first year at Harvard, his father came to visit him while attending his own 25th reunion. Standing atop Weeks footbridge, his father asked him how he intended to measure success.

"Do you want to become famous or become rich?" he asked the young student, who was considering concentrating in Greek and the classics. "Most people can't do both."

But after about 25 years chasing both, the student who went on to win an appointment as a professor at Harvard Business School at the age of 31 says that while fame and fortune make a living, they don't make a life.

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His Personal Start-Up

Albion says he fell into the economics concentration more because of his father's expectation than his own interest.

After graduation, Albion took 15 months to backpack around Europe, but his youthful wanderings were short lived: He returned to Harvard in 1974 and went on to earn an MBA and Ph.D.

He said many of the people he knew at the time felt they needed to make a good living--in part because that was what their parents had to do after World War II.

He would go on to earn an appointment to Harvard Business School in 1982, where he began teaching marketing--at age 31.

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