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SMOOTHIE WARS

"There is no law or regulation that regulates smoothies in this land." --Benny, Owner, Benny's Juice Bar JOINTBenny's Juice Bar  The Wrap & Smoothie Joint  Caf‚ Gaia LOCATIONHarvard Square T station  11 Mt. Auburn St.  Loker Commons INGREDIENTS  fresh, not frozen, fruit  Bananas are fresh, the rest frozen.  Frozen fruit. "It ensures a regular supply of ripe fruit. It's what makes it cold and thick," says John J. Soldano, manager of Loker Commons. MOST POPULAR OFFERING  For women: strawberries & mango. For men: Pineapple & banana  Strawbana: A delicious combination of plump strawberries, banana, orange sherbet and apple cider.  Strawberry Dawn (strawberries, banana and orange juice) CLIENTELE  Homeless Vietnam vets to Harvard professors. Customer loyalty runs high.  HSA big-wigs and "trendy tourists"  The Expos set PRICES  20 oz-$3, 26 oz-$3.75  Smoothies: 14 oz.-$2.38, 20 oz.-$3.48. Smoothies with a purpose: 14 oz.-$2.95,20 oz.-$3.95.  16 oz-$3.25, 20 oz-$3.95 SMOOTHIE PHILOSOPHY  "I don't create illusion. I don't promise one thing and deliver another. My juices and smoothies are a true therapy for the human body and soul, because they are 100 percent real, real, real."  "Healthy food, fresh food that's for smoothies and for everything," says Luigi Patruzziello, one of the managers.  "If it's fruit, [students] want real fruit. We wanted to serve something that was healthy, natural and tastes real good. We just try to capture the flavors of the fruit." NICE TOUCH  umbrellas atop smoothies  Vitaminally enhanced smoothies with a purpose.  Frequent User Card: Buy 10 smoothies, get one 16 oz. smoothie with one booster for free.
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