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Soman's In The [K]Now

A Pop Culture Compendium

After a relentless quest to discover the true definition of art, I stumbled upon that priceless, coveted answer while combing the pages of the New York Times:

"I have a general rule that I follow--anything that I can do isn't art."

--RUDY GIULIANI, criticizing an exhibit at the Brooklyn Museum of Art that includes a statue of the Virgin Mary covered in elephant dung

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THEY ALL WANT TO BE MILLIONAIRES

Regis Philbin's "Who Wants to Be a Millionaire" started off slowly this summer but quickly built steam--and within weeks was pummeling its way to the top of the Nielsen's ratings. I, as always, was skeptical, but this was some seriously addictive television. Finally a game show that didn't reward you with a new dinette set or a cheesy trip to Las Palmas. This was a diabolically simple challenge (and a fair one at that)--a tortuous series of questions that required a cool blend of skill, strategy and luck. And best of all, we could play along at home. The downside? ABC only scheduled it as a two week filler. They'll bring it back for November sweeps, of course, but the other networks will throw everything but the kitchen sink into the mix in order to capitalize on Game Show Mania. Want to know how desperate NBC is? They're pulling "Twenty One"--yup, the game show documented in Quiz Show that was infamously fixed--as a ratings gimmick. Let's hope that they don't get Kathie Lee to host that one.

GARTH'S GIMMICK

The cowboy needs to chill out. Once upon a time, Garth Brooks was a Cinderfella, the epitome of the rags-to-riches superstar tale--and a stellar example of perservering talent. He rose to the top of the industry, was a crossover megastar and completely owned country music. But of course, these things go to one's head and Garth hasn't quite recovered. The country music world, it seems, is just too small a microcosm for his ambition. He conquered the charts, so what's the obvious next step? To rule history. Now, Brooks has his sights set on breaking the Beatles all-time sales record and he's obsessed. Just look at the way he's been dumping on the market recently. First, he released a greatest hits album--even though he's been around for less than a decade. Then came the double-CD package last year which was a double gimmick--two CDs at a low price so that Soundscan would register two purchases for every one. Oh, and lest we forget, the double CD was available in six (!) different collectible editions (did he really think that his fans would by 12 CDs??). But the latest attempt is perhaps the most pathetic; in his effort to transcend country, he's evolved into --gasp!--a macho rock star. Portraying "Chris Gaines," Brooks is hoping the novelty of a dye job and a funky goatee will have the masses running to the nearest Virgin Megastore. The reviews certainly aren't going to attract them--critics have been brutal. He'll learn a lesson the hard way--no one likes a gloat. Once we know he's out to set records, we'll try our best to stop him. It's the American way. Build someone up. Break them down once they start anticipating the finish line.

POK-WHO?

At first I thought it would just go away--like Tickle Me Elmo and other such kiddy fads. But oh no, this one has gotten out of control. What the hell is Pokmon? Why is it infiltrating school cafeterias, slumber parties, Saturday morning television and (very soon) movie theatres? Our crack team will dive inside the insidious world of the Japanimation dinos (or whatever they are) and surface with a report in the near future.

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