Brian Dale wants to manage the largest Internet magazine for people under 30. The 1995 University of Rochester grad, now a Web designer in Evanston, Ill., hopes to fill what he sees as a void on the Internet with a new on-line magazine called 360.

With a staff of more than 25 young, well-educated writers, recruited from the ranks of Ivy-level college students and twenty-something professionals, 360 reaches out to readers who want an elegant critique of social trends, expert advice on money management and in-depth reviews of popular bands, books and movies.

To obtain a top quality staff, Dale and his managing editor, Danielle Zacks '98, a visiting student who lives in Winthrop House and attended the University of Rochester with Dale, are actively recruiting other students and young people throughout the country.

The staff of 360 "is comprised primarily of students from schools such as Harvard, Yale, Penn, Northwestern and Emory," Katie A. Isenberg '97 says. "The hope is that the content of articles will reflect the intelligence that those schools' reputations suggest."

The snowball effect is most evident at Harvard--nine of the 21 editors listed on the magazine's staff page are Harvard students, the most of any school. Several 360 editors say they were contacted after the editors saw their work in The Crimson or another campus publication.

"Someone who knows the creator of the magazine called me after reading an article of mine in The Crimson," says Flora Tartakovsky '98, who is a Crimson executive. "She asked me if I would write for a new on-line magazine geared toward the under 30 crowd and I thought it would be a lot of fun."

The magazine's writers say the young, vibrant staff is a major factor in 360's success.

"The magazine is written by young people for young people," says Cohen, who is a Crimson editor. "It's not like some of those publications--for some reason Seventeen and YM come to mind--where there are adults trying to key into the interests of young people. The articles are all interesting and fun to read."

This week, 360's homepage, at http://www.360mag.com, features several stories: "The Rise of the Mimbo," a look at the recent increase in stupid, pretty men on TV; a how-to piece giving advice to first-time investors, written by a licensed financial planner; and a sports preview for 1997.

The magazine eventually hopes to put new articles on the Web each day, according to Dale, the editor-in-chief, which they currently do only several times a week.

In addition, essays on the meaning of blackness in America, the investment banking experience and the Internet's role in the dissemination of conspiracy theories also will appear.

The staff of 360 also reviews several books, movies and albums--including a review by Lynn Floyd '97 of The Venetian's Wife, the latest book by author Nick Bantock of Griffin and Sabine fame and Isenberg's critique of "Women for Women 2," a complilation album to raise money for breast cancer research and awareness, which was adapted from an article in Fifteen Minutes.

The magazine's Website is also the home of "Dr. Smoothe," an advice columnist who dispenses love and relationship hints to readers who e-mail their questions to 360. Dale refuses to reveal either the identity or the gender of Dr. Smoothe.

Dale says the unique medium of the Web allows him to post letters and responses almost instantaneously.

"We get something at three p.m. and it can be up on the Web at five," he says.