You buy it. You wear it. You send it to your relatives. How much Harvard paraphernalia do local merchants sell us on an annual basis?

Sweatshirts with Harvard insignia ($16.00) sold by The Harvard Coop: 24,500

Harvard insignia sweatshirts ($14.50) sold by J. August: 4160

Harvard sweatshirts ($14.00) sold by The Harvard Shop: 2080

Men's boxer shorts with Harvard seal ($5.00) sold by The Harvard Shops: 1040

Radcliffe women's underwear with Veritas insignia ($3.00) sold by The Harvard Shop: 520

T-shirts with "Harvard" spelled in Russian ($9.00) sold by The Harvard Shop: 270

Quilted corduroy jackets with "Harvard" embroidered on back ($49.99) sold by J. August: 104

Business School license plate holders ($2.99) sold by The Harvard Shop: 52

Harvard earrings--emblazoned with a dangling Veritas seal about the size of a penny ($6.00/pair)--sold by The Harvard Shop: 48

Music boxes shaped like the Harvard Square kiosk ($34.95) sold by The Harvard Shop: 27

Harvard mug banks with the inscription "Saving For A Harvard Degree" ($4.00) sold by The Harvard Shop: 27