Bubble-Yum lovers make way; Hubba Bubba will soon be here.

The William Wrigley Jr. Company will be introducing in mid-May a soft bubble gum similar to the ever-popular Bubble-Yum, and it will begin a $10 million advertising campaign to promote the new product.

Thomas Sloan, communications director for Wrigley, said yesterday, "The huge advertising campaign is in response to what appears to be an increasingly large demand for bubble gum. We originally thought our market included only juveniles, but now we believe our market includes college-age students as well."

Scott E. Gross '81 said yesterday, "I think a lot of students will be willing to try the new gum." Gross, who said he chews grape-flavored Bubble-Yum, added, "I'll be anxious to see if the new gum sticks to your teeth like Bubble-Yum does."

Mark R. Anderson '81 takes a more economical viewpoint: "As long as it doesn't cost much, I'll try anything. 'Bub' [an abbreviation used by gumconnoisseurs] is pretty reasonable, so I hope the new gum will cost about the same."

Constance Martin '82 said, "I think I'll stick with Juicy Fruit. When I do chew bubble gum, it's Bazooka or nothing. I don't like Bubble Yum--it comes in such big chunks."

Mike Stenhouse, Harvard's varsity right-fielder, said yesterday, "I'm sure the team will be willing to try the new gum. I chew a lot when I get tense and generally grab whatever gum is around."