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Boutiques Bump Off Barbers' Business

Peacocks, Wedges and Fireflies Are Popular

You can still find barber poles, shaving mugs and $3.50 haircuts in Cambridge, but it is harder than it was five years ago: men are now avoiding barber shops and patronizing unisex hairstyling salons.

Peter Sideris, a barber at a Brattle St. barber shop, said yesterday, "People think they will get chopped up by oldtimers, so men have started to abandon traditional barber shops."

Nicholas Lombardi, of the 78-year-old La Flamme barber shop, said yesterday that because of the competition with salons, "We're just barely making ends meet."

"If we can hang on for a few more years, though, I think we can make it because men will come back to real haircuts," Lombardi said.

Style-conscious

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Most hair stylists think that men are becoming more conscious about their appearance so they desire the extra services that the salons provide.

"It takes more than just technical skill

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